🔥Marketing Warfare: How A New Framework is IGNITING Small Business Growth
David Mauro and co-host Zach Moskow engage with Kevin McGrew, author of 'The New Rules of Marketing Warfare.' They discuss the intersection of marketing and leadership, emphasizing the importance of frameworks in business strategy. Kevin shares insights on the SMAC framework (Shoot, Move, Adapt...
David Mauro and co-host Zach Moskow engage with Kevin McGrew, author of 'The New Rules of Marketing Warfare.' They discuss the intersection of marketing and leadership, emphasizing the importance of frameworks in business strategy. Kevin shares insights on the SMAC framework (Shoot, Move, Adapt, Communicate) and how it can help businesses navigate challenges. The conversation also explores the impact of AI on marketing, the necessity of adaptability, and the future of business leadership in a rapidly changing landscape.
You can grab a copy of Kevin’s new book here: https://a.co/d/9bGjIBf
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The Moving Target Trilogy. Book 3 to be released September 22nd, 2026. Start with any of them. Be a Moving Target.
Special Author pricing (30% off)
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Hosted by David Dean Mauro. Former trial lawyer, AI Security Advisor, FBI InfraGard member, VP of Strategic Growth at NetGain Technologies, and author of the Moving Target Trilogy (#1 Amazon Hot New Release, 2026).
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Chapters
- 0:00 The Importance of a Proven Strategy
- 4:25 Introducing the SMAC Framework
- 6:30 The Role of Leadership in Marketing
- 9:21 Adapting to Market Changes
- 12:18 Learning from Failures and Successes
- 14:41 The Mindset of Finding Solutions
- 19:07 Understanding the SMAC Framework
- 21:21 The Concept of 'Shooting' in Marketing
- 24:04 Moving with Agility in Business
- 27:14 Adapting with Knowledge
- 32:52 The Impact of AI on Marketing
- 38:17 Navigating Post-COVID Business Landscape
- 41:31 The Future of Marketing and AI